PHILIPS SONICARE

#ShineOn, dental pros! When Philips Sonicare decided to join the dental hygiene conversation on social media, I hit the ground running with fun, engaging and community-oriented copy. The Instagram-focused campaign launched with four ambassadors, and eventually grew to over one dozen. A potent combination of B2B expertise and scrollable, shareable fun, the #ShineOn campaign exemplifies what I do best.